was awarded the Grand Prix for their "Zenith" movement, so named because Farve-Jacot believed it represented the best of precision timekeeping. At the 1900 Paris World's Fair, George Farve-Jacot & Co. After witnessing the success of American watch companies Waltham and Elgin utilizing mass production to sell affordable and reliable timepieces, he invested heavily in his own company to create a vertically-integrated watchmaking operation, becoming the first manufacture d'horlogerie. In 1865, at the age of 22, George Farve-Jacot begin manufacturing watches under his name at a small workshops in Le Locle, Switzerland. Zenith was purchased by LVMH in November 1999, becoming one of several brands in its watch and jewellery division, which includes TAG Heuer and Hublot. Favre-Jacot invented the concept of "in house movements", believing that only through control of the entire watchmaking process could the highest quality be achieved. The company was started in 1865 by Georges Favre-Jacot in Le Locle in the canton of Neuchâtel and is one of the oldest continuously operating watchmakers.
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